Under Armour Military Discount: Online and Factory House Rates

Checked 2026-09-14, the 20% rate applies to the online channel, the official App, and Brand House, while Factory House is 10%. At the same assumed starting price, a hypothetical $100 item creates a $10 arithmetic gap. This is a channel comparison, not a promise that the same product has the same starting price in every channel.

Promotional rates may be higher. No dollar savings cap is stated; that does not establish unlimited savings. The practical question has two parts: which identity route applies, and what base price does the chosen channel show for the item? Both matter before calling one channel cheaper.

Hypothetical price comparison

The table holds the starting price constant so the percentage math can be seen clearly. These are assumptions for comparison, not current product quotes. For starting price P, the results are P × (1 − 20%) and P × (1 − 10%); subtract the former from the latter to find the difference.

Every row uses the same assumed starting price in each channel. An actual Factory House item, online item, official App item, or Brand House item may begin from a different base, so the table cannot establish that any one channel is always cheaper. A higher promotion can also change the result. Since neither an amount cap nor a minimum spend is stated, keep both unconfirmed rather than assuming unrestricted purchases.

Eligibility routes and named choices

The military route includes active military members, retirees, veterans, military spouses, and military family members.

The first-responder route is 20% and includes active police officers. That named inclusion does not support extending the offer to every law-enforcement job. The medical route is 20%; the named medical choices are nurses and doctors, so the wording does not support extending it to every hospital employee. At Factory House, all three routes use the 10% channel rate.

Three identity choices at an assumed $100

Checked September 14, 2026. Each row assumes the same $100 starting price; it does not assert that all three identities or both channels show the same live item price.

In the September 14, 2026 example, the repeated calculated results show that the rate is attached to the selected route and channel in this assumption. They do not turn a verification label into a guarantee that every product qualifies. The item-level amount still needs to be visible before payment.

Online verification steps

1. Add the item to the shopping bag or open checkout.
2. Select the third-party Verify button.
3. Choose Military, Responder, or Medical.
4. Sign in to a verification account or create one.
5. Complete the check and review the discount shown for the item before paying.

This is the online route that can be confirmed from the stated process.

The store procedure needs a narrower statement. The Factory House rate can be compared as a channel rule, but the specific in-store credential or document process is unknown. No required document list or minimum spend is stated, so a store visit should not be given an invented ID checklist or spending threshold.

The offer also cannot be combined with other promotional codes, sitewide promotions, or gift card purchases. That is a stacking restriction. It does not create an amount cap, and it does not make the hypothetical table an actual checkout quote.

FAQ and identity entry checked September 14, 2026

The FAQ supplies the channel and eligibility rules; the identity entry supplies the online verification path. Keeping those jobs separate avoids treating an entry screen as proof of a universal product price.

The comparison is useful because it prevents two common calculation errors: applying a 20% rate to a Factory House base price, and treating a successful identity check as proof of a fixed savings amount. The real comparison begins only when the selected channel, eligible item, and visible checkout price line up.

Compare channels, qualifying amounts and limits in the clothing and footwear military-discount table.